TikTok says that brands can talk to their TikTok account representative to book a Branded Effect campaign, while AR creators can fill out this interest form to register for the new program.
It won’t necessarily come cheap, but it could be a valuable consideration for the right collaboration and campaign. I mean, it might not be the best time to go all-in on stacking your income on TikTok, given the ban talks, but it could provide new opportunities for AR creators in the space.Īnd for brands, that could also be a way to make a big splash in the app. 72% of Snapchat users engage with AR elements every day, while many of these activations end up going viral, as users share effects that contort and transform how you look on screen.Īs such, it makes sense for TikTok to tap into this, and provide creators with another means to generate income from the app. But even now, AR effects are becoming increasingly popular. Utilizing a range of templates and tools to simplify the process, the platform provides a means to construct new experiences in the app.Īnd now, TikTok’s looking to give these creators a way to monetize their work, which will help it better ingratiate itself with the AR creator community, while also facilitating new options for branded content in the app.ĪR is set to become a bigger consideration, with the eventual arrival of AR glasses that will overlay digital effects onto your real world view. Also, be sure to check out new icons and popular icons. Download icons in all formats or edit them for your designs. These free images are pixel perfect to fit your design and available in both PNG and vector. Effects House, which TikTok opened up to all creators last April, enables users to build their own, custom AR effects – much like Snapchat’s ‘ Lens Studio ’ or Meta’s ‘ Spark AR ’ platform. Get free Tiktok logo icons in iOS, Material, Windows and other design styles for web, mobile, and graphic design projects.
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